How to Work Flea Markets & Trade Shows
The purpose of this article is to
share information on how to work a Flea Market/Trade Show. I will discuss
things like: How to find a Flea Market, How to set up your booth, What to have
in your booth, How to promote your product/opportunity, and much more
information relating to building a successful business with a Flea
This is a
very detailed article because there is a lot to know about creating a flea
market success. The discussion in this article is very specific to Diet
Magic and other Symmetry products and opportunity.
First of all, your ultimate goal is
not to work a Flea Market but to find many other people to work Flea Markets in
your downline. Find someone to
take over your flea market, train them and move on to the next
flea market and repeat.
Your goal is to
have 10 or more flea markets being manned by people in your downline. You will earn 7% from
everything they do. If you have 10 flea markets working, that is like earning 70%.
What would you rather earn 7% while
working hard or 70% from your efforts of training others to duplicate what you
The very best place for you to
find someone to take over your Flea Market is at a Flea Market. The people
working there are demonstrating they believe you can make money at a Flea Market
and they are demonstrating they are willing to give up their week ends working
at a Flea Market. Many of those vendors are not making a lot of money, and
they may have too much tied up in inventory. They are usually open to
looking at something they can sell which will provide them with better
This article will describe a total
Flea Market set up. You may not want to start out with the total set
up. You might want to start out with a minimal set up until you have the
money to invest into the total set up.
You can work
a very professionally decorated indoor booth, or you may start by setting up a
card table at the trunk of your car or tailgate of your pick up.
Regardless of your set up, make it
look as professional as possible. You are an independent representative of
Symmetry and you should present Symmetry in a very professional manner.
Selecting a Flea
You can go to the Internet and
find out where the Flea Markets are in your area or in any area you would like
to work. You will find some very good information about each Flea
The most important thing to
consider is How Many People Will Walk Past Your Booth. If only 100-200
will visit the Flea Market, it may not be worth the effort. It is much
better if the traffic is 1,000 or more. It is a numbers game.
Smaller markets will probably cost less and may be a good place to get
sometimes a smaller Flea Market will work fine provided you speak to everyone
who passes. Sometimes when you have thousands walk by you are selective
about whom you speak to. This is a mistake. Never prejudge.
You never know who might be interested in your opportunity for a friend or who
may be looking for a means of earning supplemental income. I have
also found that in bigger Flea Markets, people are in more of a hurry and aren't
as likely to stop and visit with you.
Visit the Flea Market before you
work it, if you can. How big is their parking lot? How many cars are
there? Speak to other vendors. As long as they are not selling
competitive products, they should be very happy to answer your questions and give
you some idea of how well people are doing at that market.
How to Set up the
You will need tables to display your product and signs. There are many
different ways to arrange your booth. At times you will need to
modify your setup because of the size and shape of your booth space and who
is on either side of you, or if you have a corner booth.
Some people like a table in front with
their displays while they stand behind the table. Others prefer to
have a Walk In Booth.
You will need banners and signs
which identify you and your company and what products you are
They should be professional
looking. They can be purchased at any sign shop. I get my from
Vistaprint. I order them on the Internet. Following is a samples
of a banner I have designed at Vista Prints.
A little tip: When you are giving out samples, you want your prospect to be able
to find your booth when they are ready to come back and buy some and/or sigh
up. I have two banners I place back to back on an sign holder that I can
extent high into the air. That way they can locate my booth from anywhere
in the Flea Market. The larger the Flea Market, the more important this
I personally made my stand out of 2" PCV pipe. I made it
in different size sections so that the height could be adjusted depending upon the
size of the Flea Market. I assembled the height as needed.
You can laminate many existing brochures to use as
signs. You should have everything laminated for durability. Also,
there will be times when your are outside and there is wind that can
blow away all of your display. If you laminate everything, you
can put Velcro on the back and bottom of everything. That brings up
another tip. Your table cloths should be a material to which Velcro will
stick. (You will be very happy I shared this tip ;-)
Tables: You probably
will want to have at
least 2 tables. One 5' or 6' long and one about 3'. Sam's Club is
a good place to get your tables. You will want a carpet ruminate the
size to fit your table top. Preferably carpet that Velcro will stick to. (There
are a lot of carpets Velcro will not stick to. I found out
the hard way.)
Save all of your empty Symmetry
Product bottles and boxes to use as display. Fill them with gravel or sand
to weigh them down. You can also stick Velcro on the bottoms to keep them
secured to the table tops.
You might want to make or purchase
a display board to place on one of your tables. This also should be made
of a material that Velcro will stick to.
Make stickers with your name, phone number and web site and
put them on EVERYTHING
you sell or give
away. If you sell retail, have your sticker on the bottle. If you sell a
trial back, your label should be on the card, and a sticker on each of the small
envelopes. They will separate the pills from the card and when they want
to purchase, they will need to know how to get in touch with you.
If you give away a sample you will
want your customer to swallow the pill right there at your booth. If they
want to take it with them you need to have them pay for their sample. My
experience is that they will take the product with them and never swallow it.
Since they will be swallowing the
pill right there at your booth, you will need to provide them water. You
should purchase small 2 oz disposable cups. You should have a large
water jug to hold water and ice. The water jug should have a water spout
to get the water out easily.
We start off the day by placing a
bag of ice in the water dispenser and fill with water. Throughout the day
you will need to add additional water.
You will be giving out one
pill for them to swallow, or you can sell them a sample pack.
You will need to get their
name, phone number and a good time to call them back to inquire about how the
product worked for them. Our experience is that about 98% of the
people will give you their real name and phone number. You will need
a clip board with a pen attached to it with a string.
I can't stress enough how important it is to get their
name and number. If your prospect is reluctant to give you that
information you are either not approaching them the proper way or there is
something about your appearance or presentation which makes them feel you can
not be trusted with their phone number.
Some people feel it is enough to pass out business
cards or brochures with your name and phone number on them. I have learned
from experience that they don't want to carry your "Sales Materials" and you
will find them in the nearest trash can.
If you are outside, it is good to
have a 10x10 pop up tent. This protects you from the hot sun and
You will need lawn chairs to sit
on. A captain's chair or stool is also nice so you set higher up while speaking
to your customers.
Purchase water at .15-.25 per
bottle and sell them for $1.00 per
bottle. Have ice in a cooler to keep water bottles cold. You may be able to pay for the
booth from the profits from selling the water. Some Flea Markets don't permit you
to sell water if they have a concession stand that sells water. It is best
to just not say that you are selling water. "It is better to apologize than
to ask permission".
If the flea market is big enough,
there can be more than one Diet Magic booth. That develops product recognition, and you probably both
will sell more product and sign up more people. Really! I
have proven this.
You will need a very short catch
phrase to attract people to your booth. There are many different things
you can say. Find something you are comfortable with. If you have
two or three different catch phrases, you can say them one after the
Things that I say are; "Free
sample, all natural herbal energizer; Gives you energy and suppresses your
appetite; Great weight loss product. Energy and appetite suppressant; Want to look better necked? Get ready to wear you bikini at the
Make up your own catch phrase if
you don't like those.
You will give out free samples to
everyone who will take it right there in front of you. If they want to
take it with them, sell them a sample pack. You can also sell Trial Packs
and Retail Bottles.
When they ask for the cost, tell
them, and always say, "but I can show you how you can get them for free." If they ask how they can
get them for free, you tell them
to simply tell others about how well they work for them, and when they
purchase their product, you will
What I say when they ask
the cost. I never say that the cost is $49.95 because once they hear
that, they don't hear anything else you say. They perceive that $49.95 is
too much. In fact $49.95 IS too much, I would never pay that
without knowing if the product works. Especially not when I can get the product for $13.00 per bottle less.
Following is what I say, "You could pay full retail,
however we have a "Preferred Customer Program" where you can save $13.00 per
bottle. That brings the price to only $36.95 which is a little more than
$1 per day. You will probably save more than $1 per day on snacks you will no longer crage".
Gimmicks to get people to
Some people will use different
gimmicks to get people to the booth. Some have used a "Wheel of Fortune"
where they have a chance to make only one spin and they can win something like
sample packs to take home, trial packs, maybe even a bottle.
Some people will have a drawing
for a free product. Whatever works for you.
Some give out free popcorn, or
New product "Clear Boost" may fit right into a flea
market/trade show. You
can mix up a drink and offer a taste
by pouring some into a 2 oz cup. Pour your
Boost into a bottle of water and sell
it. Energy drinks are a hot item right now. Clear Boost is all
natural and sugar free and does not provide a quick burst of energy then a crash
like other products on the market.
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